By now you’ve heard all about Anheuser-Busch’s choice to pander to the sexual anarchist wing of the Democrat party by featuring a mentally ill man who appropriates women’s fashion, makeup and stereotyped mannerisms to pass himself off as female.
No one except the trans-extremists believes transgender TikTok star Dylan Mulvaney is a woman, but Bud Light went all in on making this idiotic parody of a woman their new spokesman — and, yes, I mean spokesman. You will never get me to join your irrational lunacy that declares a man is a woman — and I’m not even a biologist. Don’t get me wrong; Dylan Mulvaney can pretend to be whatever he wants. Just don’t expect me to play along.
Bud Light obviously didn’t expect their current customer base to play along because it is clear they’re trying to develop a new customer base.
The brand’s new Vice President, Alissa Heinerscheid, discussed the decision to include Mr Mulvaney in the brand’s latest ad campaign, attacking the brand’s reputation and core-customer base for being “fratty” and allowing customers to drink while enjoying “out of touch humor.”
She told hosts of a podcast: “I had this super clear mandate… we need to evolve and elevate this iconic brand… [that] means inclusivity… it means shifting the tone, it’s having a campaign that’s truly inclusive and feels lighter and brighter…”
Ironically — and hysterically! — what they seem to have done instead is get a standing ovation from the LGBTQ+ lobby and its allies while alienating everybody else.
Consumers nationwide revolted against the nation’s top-selling beer brand after it stepped “recklessly” into the culture wars last week with its new spokesperson, transgender TikTok star Dylan Mulvaney, according to bar owners and beer-industry experts around the country.
“I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge,” Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told FOX Business.
“In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience.”
He cited sports fans, working people and women as loyal Bud Light consumers the brand suddenly excluded in its race to go woke.
Well, that’s on brand for the woke crowd, who push tolerance, inclusion and diversity on everyone while excluding, say, evangelical Christians.
But her effort to be inclusive excluded the people who matter most — Bud Light drinkers, according to St. Louis-area operator John Rieker.
“It’s kind of mind-boggling they stepped into this realm,” Rieker, who owns Harpo’s Bar and Grill in Chesterfield, Missouri, told FOX Business.
“You’re marketing to an audience that represents a fraction of 1% of consumers while alienating the much larger base of your consumers.”
His customers, many of them loyal Bud Light drinkers, are baffled by the brand’s lack of inclusivity.
LOL. “Baffled by the brand’s lack of inclusivity.” The VERY THING Heinerscheid thought she was doing. Brilliant.
As funny as that is, the key point is “a fraction of 1% of consumers.” I’ve said it before and I’ll say it again: the only thing these woke corporations understand is the bottom line. It’s only and always about the money. The only way that businesses like Target or Gillette or Bed, Bath and Beyond will stay out of the culture wars is if they are punished financially.
If some business is going to cater to the woke crowd, I say, let them. Let them survive on that “fraction of 1% of consumers.” Speak with your checkbook or credit card. Keep it in your pocket or purse when considering your next purchase.
I know, I know. You fret about losing your favorite brands. But really — do you need Bud Light? Can you survive without Bud Light?
You can.
You don’t need, and can do without, all kinds of products. All you need is a little food, water, air and some shelter. Everything else is discretionary. Don’t fuel these woke corporations. Starve them of the funds that allow them to influence our culture for the worst.
It seems like Bud Light’s current consumer base has already started sending that message to Anheuser-Busch, whose market cap dropped by $4 billion in the wake of this marketing fiasco.
We won’t know if the self-inflicted damage is permanent for months, or even years, but the now-popular adage seems to be holding true: go woke, go broke.