I’m late to the game on this one and there are a lot of other newsworthy items that I could focus on (the LA riots, anyone?) but I feel compelled to comment on Democrats being mystified on how to talk to American men.

Studying “syntax, language and content that gains attention” sounds like marketing research to me, not an effort to understand “American men.” While strategic, marketing tactics are only half the problem.

The other half is the product you’re selling. If your product doesn’t appeal to men, it won’t matter how slick your marketing is.

So, what are Democrats selling?

• Democrats sell the feminization of masculinity (“toxic masculinity”). Implied: be softer and empathetic; you know, like a woman.
• Democrats sell women’s infallibility (#BelieveAllWomen). Implied: men are always guilty.
• Democrats sell imputed racism (“white supremacy”). Implied: contemporary white men are to blame for the historical problems faced by blacks (and other minorities).
• Democrats sell the fantasy that a man can be a woman (“trans rights”). Implied: you’re a bigot if you disagree that biological sex is a choice.
• Democrats sell abortion up to the last second (partial birth abortion). Implied: men (and women) can be sexually reckless without consequence.
• Democrats sell a gender pay gap (men make more than women for the same job). Implied: men treat women unfairly.

Obviously, an incomplete list; but the overarching theme of the six is that Democrats are the party of Scolds.

The Democratic Party still sees men as part of the problem, rather than part of the solution. It is fundamentally defined by its belief in a constitutional (i.e., Creator-granted) right that applies only to women and, in fact, aggressively rebukes men for even thinking that they might, theoretically, have an interest in the effects of their own behavior. Although it may not state its animating spirit quite as brashly, the Democratic party essentially functions according to the Steinem Principle (popularized by its namesake, the feminist icon Gloria Steinem) that “a woman needs a man like a fish needs a bicycle.”

In other words, women don’t need men.

David Hogg has the solution:

A few weeks ago (again, as detailed in a link above), Democratic National Committee vice chairman (and longtime anti-gun activist) David Hogg told Bill Maher that his party’s problem is that it is governed by nannies, who wish only to scold men for behaving like men. “Young people,” he said, “should be able to focus on what young people should be focused on, which is how to get laid and how to go and have fun.”

Spoken like a true 25-year-old single male with no responsibilities beyond himself.

The deeper problem with the Democrats (and, dare I say, the Republicans, too) is that searching for what appeals to the American male ignores what God says about being a man. Shouldn’t our politicians be taking that into account and encouraging that behavior?

“Be watchful, stand firm in the faith, act like men, be strong.” —1 Corinthians 16:13 (ESV)

What does it mean to “act like men”? One of the better discussions of this verse is by Greg Morse, a staff writer for Desiring God.

(Note: Yes, 1 Corinthians 16:13 is written to the whole church, both men and women. If you want to understand more about the masculine bent of the word translated “act like men” or, also correctly, “be courageous” (NIV), see this article.)

Being a man is being courageous, especially as it relates to obedience to Christ. In modern-day parlance, men need to “man up” when it comes living as Christians.

Young men, who are looking for purpose and meaning, are not encouraged by the Democrats to find it in a relationship with God.

This is where Christians can find common ground with disaffected American males. While believers can (and should) defend the faith courageously, young American males of all stripes can fight for common sense norms and political policies, which often align with Christian virtues and teaching.

• Men and women are different and are created with distinct immutable attributes. Men cannot be women. Women cannot be men.
• While societies can adopt evil as a norm (i.e. slavery), future iterations of societies cannot be held accountable for past grievances — especially those that have repented and shed blood to eradicate the evil in the past.
• Women don’t always tell the truth. In fact, women have become predators themselves (look at the scourge of female teachers who have preyed on young boys).
• Men can increase their emotional IQ without surrendering their masculine traits.

This is why young men gravitated toward Donald Trump in the past election cycle. Whatever you think of him, you can’t deny that he acted the man when he stood up after being clipped by an assassin’s bullet and shouted “Fight! Fight! Fight!”

On the other hand, the Democrats gave us Tim Walz.

Remember, this is the guy who said, “Harris chose him, in part, because ‘I could code talk to white guys watching football, fixing their truck’ and ‘put them at ease.’ The Minnesota governor described himself as the ‘permission structure’ for white men from rural America to vote for Democrats.”

Yeah, well that didn’t work.

Will Democrats succeed in winning back young American males? They won’t.